Taproot Gardens

I worked to create a logotype, visual identity, and several pieces of marketing collateral for Taproot Gardens, a landscape design firm in the bay area. Exploring the relationship between hard and soft/ organic vs. man made, I created a hand drawn logo that feels natural in both the indoor and outdoor plant world. Further exploring with this logo led to the creation of a short animation that can be used for social channels and landing page of the Taproot website.