As a freelance designer for NBA 2K, I had the privilege of creating custom graphics and motion graphics for various NBA 2K TV segments highlighting the inaugural 2026 season of 2K college hoops.

Additionally I worked with 2KGO, the facial capture division of 2K Games to create a new logo and brand identity. In addition to the logo, I also created several brand assets to be used across social channels, various OOH collateral, and experimental motion graphics. The tagline “The Future Was Yesterday” is an homage to the fast paced work style of 2KGO, always moving between cities to capture new NBA player imagery and content.